Building a new revenue stream through naming, brand voice, and product launch

I created the Much+ name and verbal identity, building on an expression already embedded in Delivery Much’s brand language while preserving its monolithic brand architecture. Short and versatile, the name worked naturally in microcopy and compact CRM formats, including in-app messages and push notifications. The “+” became a flexible messaging device that reinforced the product promise: more coupons, more savings, and more reasons to order. I also developed the launch concept and wrote copy for social media, the launch film, a TV commercial, CRM, and in-app touchpoints, including the jingle lyrics.