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VANESSA

VANESSA

VANESSA

creative

creative

creative

Creative strategy and copywriting
for brands that need ideas to
hold up from positioning to performance

Creative strategy and copy connecting brand thinking, product experiences, and performance-driven creative.

MY APPROACH

I turn brand strategy into creative that lands, sticks, and gets people moving.

I turn brand strategy into language, campaigns, and experiences people can understand, remember,
and act on.

My work brings together cultural insight, customer behavior, and performance data to shape ideas that travel well across channels and still feel relevant.

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YEARS OF EXPERIENCE

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YEARS OF EXPERIENCE

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YEARS OF EXPERIENCE

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360° CAMPAIGNS

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360° CAMPAIGNS

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360° CAMPAIGNS

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BRANDS SUPPORTED

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BRANDS SUPPORTED

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BRANDS SUPPORTED

Creative intelligence that builds the brand and moves the business

01

Copywriting

Conversion-focused copy for paid ads, landing pages, CRM, VSLs, and eCommerce, connecting strong creative ideas with acquisition and conversion goals.

01

Copywriting & performance

Conversion-focused copy that moves people from attention to action across paid social, landing pages, CRM, VSLs, advertorials, and product pages, with each message built for its role in the funnel.

01

Copywriting

Conversion-focused copy for paid ads, landing pages, CRM, VSLs, and eCommerce, connecting strong creative ideas with acquisition and conversion goals.

02

Brand voice

Naming, verbal identity, tone of voice, and messaging systems that make brands more distinctive and keep communication consistent as they grow.

02

Brand voice and messaging

A distinctive verbal identity that makes the brand recognizable by how it speaks. From naming and tone of voice to messaging frameworks and writing guidelines, the language stays consistent as the brand grows.

02

Brand voice

Naming, verbal identity, tone of voice, and messaging systems that make brands more distinctive and keep communication consistent as they grow.

03

Creative strategy

Creative concepts, angles, and campaign direction shaped around audience insight, brand context, and the business opportunity behind the brief.

03

Creative strategy

Audience behavior, cultural context, and performance data reveal where creative can work harder. I translate those signals into concepts and directions built around the opportunities that matter most.

03

Creative strategy

Creative concepts, angles, and campaign direction shaped around audience insight, brand context, and the business opportunity behind the brief.

04

Integrated campaigns

Campaign concepts and messaging built to work across paid media, CRM, creators, OOH, and brand activations while staying connected to one strategic goal.

04

Integrated campaigns

One strong idea, designed to hold together across paid media, CRM, creators, OOH, and brand activations, so every touchpoint contributes to the same campaign objective.

04

Integrated campaigns

Campaign concepts and messaging built to work across paid media, CRM, creators, OOH, and brand activations while staying connected to one strategic goal.

05

Content strategy

Editorial territories, content pillars, and channel direction that turn brand positioning into relevant content people have a reason to follow.

05

Content strategy

Clear editorial direction for brands that want to stay relevant beyond campaign moments, grounded in positioning and audience insight to shape what they talk about and where they show up.

05

Content strategy

Editorial territories, content pillars, and channel direction that turn brand positioning into relevant content people have a reason to follow.

MY WAY OF WORK

Find the opportunity.
Build the idea.
Make it work.

01

RESEARCH

Before writing anything, I get close to the product, the audience, and the brand. The goal is to understand what people value and what the business needs the creative to achieve.

02

FIND THE ANGLE

This is where insight becomes a reason to care. I look for the angle that makes the product more compelling while staying true to what makes the brand distinctive.

03

CREATE & ADAPT

One idea can do different jobs across the funnel. I turn it into copy and creative for paid social, landing pages, email, scripts, and campaigns, adapting the message without losing the brand behind it.

04

TEST & EVOLVE

Performance reveals how people respond to the work. I use those learnings to sharpen the next iteration, explore stronger angles, and build on what is already driving results.

01

RESEARCH

I start with the problem, not the deliverable. I look at the brand, audience, business goals, competitive landscape, and context to understand what the creative actually needs to solve.

02

FIND THE OPPORTUNITY

Research is only useful if it leads somewhere. I connect audience insights, cultural signals, and performance learnings to find the opportunity with the strongest strategic potential.

03

BUILD THE STRATEGY

The opportunity becomes a clear creative direction. I define the role of the idea, what it needs to achieve, and the strategic thinking that will guide the work from concept to execution.

04

BRING IT TO LIFE

Strategy has to survive execution. I translate the direction into the right expression for the brief, from campaign concepts and performance creative to content, creator work, copy, and brand experiences.

01

RESEARCH

Before writing anything, I get close to the product, the audience, and the brand. The goal is to understand what people value and what the business needs the creative to achieve.

02

FIND THE ANGLE

This is where insight becomes a reason to care. I look for the angle that makes the product more compelling while staying true to what makes the brand distinctive.

03

CREATE & ADAPT

One idea can do different jobs across the funnel. I turn it into copy and creative for paid social, landing pages, email, scripts, and campaigns, adapting the message without losing the brand behind it.

04

TEST & EVOLVE

Performance reveals how people respond to the work. I use those learnings to sharpen the next iteration, explore stronger angles, and build on what is already driving results.

LET’S PUT GREAT CREATIVE TO WORK

Looking for a creative strategist or senior copywriter? Let’s talk about how creative can help your brand grow.

Get in touch

The thinking behind the work

Strategy in my head. Copywriter at heart.

I’m Vanessa, a Brazilian creative strategist and senior copywriter with 9+ years of experience across brand, advertising, and performance.

I started my career writing for brands and eventually became just as interested in the decisions that come before the words: what makes people care, what makes a brand distinctive, and what makes an idea worth pursuing.

That’s still how I approach the work today. Whether I’m developing a campaign, shaping a brand voice, or writing for performance.

I care about the thinking behind it as much as the execution.

About me

Two women laughing at work

MY VISION

Brand and performance should work as one

The best creative can drive action today without making the brand less distinctive tomorrow.

That’s the balance I’m always looking for in the work.

WHAT I BRING TO THE TABLE

More than the words on the page

I bring strategic thinking to the big picture and a copywriter’s eye to the details that make an idea land.

FAQ

Good to know

A few quick answers about working with me. Still have a question?

Get in touch

What kind of projects do you work on?
icon

I work across creative strategy and copywriting, from campaign concepts and product launches to paid ads, landing pages, scripts, CRM, brand messaging, and content.

Do you work with international teams?
icon

Yes. I’m based in Brazil and available to work remotely with teams in the U.S. and other international markets.

Can you work with an existing creative or marketing team?
icon

Absolutely. I can plug into an existing team and collaborate with designers, media buyers, content teams, marketers, and other creative partners depending on the project.

Are you available for full-time roles or freelance projects?
icon

I’m open to full-time opportunities as well as selected freelance and contract projects.

What roles are you open to?
icon

Primarily Creative Strategist and Senior Copywriter roles, including positions that combine creative strategy, copywriting, and campaign development.

FAQ

Good to know

A few quick answers about working with me. Still have a question?

Get in touch

What kind of projects do you work on?
icon

I work across creative strategy and copywriting, from campaign concepts and product launches to paid ads, landing pages, scripts, CRM, brand messaging, and content.

Do you work with international teams?
icon

Yes. I’m based in Brazil and available to work remotely with teams in the U.S. and other international markets.

Can you work with an existing creative or marketing team?
icon

Absolutely. I can plug into an existing team and collaborate with designers, media buyers, content teams, marketers, and other creative partners depending on the project.

Are you available for full-time roles or freelance projects?
icon

I’m open to full-time opportunities as well as selected freelance and contract projects.

What roles are you open to?
icon

Primarily Creative Strategist and Senior Copywriter roles, including positions that combine creative strategy, copywriting, and campaign development.

FAQ

Good to know

A few quick answers about working with me. Still have a question?

Get in touch

What kind of projects do you work on?
icon

I work across creative strategy and copywriting, from campaign concepts and product launches to paid ads, landing pages, scripts, CRM, brand messaging, and content.

Do you work with international teams?
icon

Yes. I’m based in Brazil and available to work remotely with teams in the U.S. and other international markets.

Can you work with an existing creative or marketing team?
icon

Absolutely. I can plug into an existing team and collaborate with designers, media buyers, content teams, marketers, and other creative partners depending on the project.

Are you available for full-time roles or freelance projects?
icon

I’m open to full-time opportunities as well as selected freelance and contract projects.

What roles are you open to?
icon

Primarily Creative Strategist and Senior Copywriter roles, including positions that combine creative strategy, copywriting, and campaign development.

VANESSA ALVES

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